About Us
World Heritage Status places Cornwall
and West Devon’s historic mining landscapes on a par with such
international treasures as Stonehenge, the Taj Mahal and the Great Wall
of China.
The Cornwall and West Devon Mining Landscape World Heritage Site bid project was compiled on behalf of a
family of organisations and individuals with a shared belief in the
value of our mining history. Many of the partners in the WHS own or
operate important mining landscapes and attractions, through which the
story of Cornish Mining will be made available to the public. The World
Heritage Site team have developed a Cornish Mining “brand” within which
our partners will operate, based on our internationally important
cultural characteristics and the principles and standards expected of a
World Heritage Site, although all of the organisations and individuals
involved remain independent.
Our role is to promote the Cornish Mining WHS as a distinctive,
evolving, living pattern of landscapes, encouraging visitors to explore
and learn about the physical, social and cultural aspects of the Cornish
and West Devon mining heritage. We will do this by delivering our six
brand values, which are:
|
|
|
Most organisations in the world have a set of brand values, which can
seem completely meaningless. The Cornish Mining WHS believes that the
most important thing is the way those values are delivered and bought to
life through our and our partners’ activities. This is what we mean:
Innovation and
exploration
Cornish Mining WHS organisations believe in continuously learning how to
do things better. We will challenge conventional perceptions of
industrial heritage
and WHS destinations, develop new product and service ideas based on our
audiences’ needs, and provide innovative, interactive, educational
experiences.
Entrepreneurial
and progressive
Like our ancestors, we will also look for new opportunities to “profit”
from our mining legacy. This will mean integrating the historic
landscape into a modern thriving society, preserving our uniquely
important landscape features whilst adapting to meet modern day
expectations.
Authenticity and
cultural distinctiveness
World Heritage status will require us to ensure that what people
experience about Cornish Mining is authentic, accurate and culturally
distinctive.
The Cornish Mining landscape is a ’destination’ with its own distinctive
history, personality and attitude – spirit, intelligence and integrity.
We will encourage interaction with these landscapes and Cornish Mining
cultural traditions in sport, arts, music and literature.
Sustaining the
environment and economy
World Heritage Status can be used to bring tangible socio-economic
benefit to the region. It will attract conservation funding, be a major
asset to tourism and contribute to the regeneration of former mining
communities.
Mutual endeavour and
respect
Built by a partnership of shared interest, Cornish Mining is an example
of the value of collective effort. We recognise that the World Heritage
Site belongs to and will be delivered by the people and communities of
Cornwall and west Devon, and will continue to consult and debate with
them about how it should develop.
Broadening horizons
internationally
Cornish Mining generated a true “world family”, and a landscape and
culture that can be experienced across the globe. With an estimated 6
million people descended from migrant Cornish miners in 175 countries,
we will foster relationships with Cornish Mining communities around the
world.
The Cornish Mining World Heritage Site
Office team
is based at the
Historic Environment Service,
Percuil Building, Old County Hall, Truro, TR1 3AY, Cornwall, United
Kingdom.
For more information, contact the World Heritage Site Project
Co-ordinator.
Tel: + 44 (0)1872-323603
Email:
hes@cornwall.gov.uk
|
|
 |
|
